While at BlogWorldExpo, Wayne Sutton and myself had the chance to talk to Jermaine Dupri (music producer, rapper, founder of SoSoDef and more) about his movements into social media. He provides some great insight how record companies, artists and himself can benefit with the use of social media. I also dig into his branding and his blog, YouTube and Twitter work.
I personally have followed JD since his beginnings and watching the growth of a label, brand and, well, empire is amazing. Finally getting a chance to ask about his understanding of how these changes in media relate to his philosophy on the future was met with very candid responses. Exactly what I would expect.
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